Since the launch of the original RAV4 in South Africa in 1995 (it is hard to imagine it’s already 20 years ago) the popular Toyota model which unleashed the cross-over revolution has already undergone three incarnations.
The fourth evolution of RAV4 was launched in South Africa in April 2013 and immediately proved popular with local buyers, increasing the compact Toyota SUV’s share of market from 3 to 7 percent by the end of that year.
Since then its market share has increased to a healthy 12 percent – making the RAV4 the current sales leader in the small SUV class.
Made available in over 150 countries, more than 5.5 million units of the four generations of RAV4 have been sold, and now it has been reloaded and refreshed to continue its success story in the growing small SUV and crossover market.
The latest model was previewed with the unveiling of the first RAV4 Hybrid at the New York International Auto Show in April this year, which coincided with the announcement of the new RAV4 range.
Meanwhile the local line-up was further strengthened in March last year with the introduction of an all-new 2.2-litre D-4D diesel model with new six-speed auto transmission and higher-spec VX trim.
At the time a new touch-screen multimedia system with ergonomically enhanced controls and high-resolution screen, using four times as many pixels as the original system, was also made available across the range.